67: The current bane of parents’ and teachers’ existence. The phrase has been spreading like wildfire over the past year, with millions of videos having the infamous audio playing in the background. One thing people, usually over the age of 30, want to know is: What is 67?
67 is a meme that originated from a hip hop song by Skrilla. The song, “Doot Doot (6 7),” went viral on platforms like Instagram and TikTok because of video edits made by fans of the song. These edits would typically have someone doing something in the video while the song plays in the background.
At a youth basketball game, a group of young boys, specifically Maverick Trevillan, started moving their hands up and down saying “67.” This video went super viral and helped kick start the meme’s mainstream notoriety. These edits with the song went viral all across the country, with sports teams and even New York City mayoral candidate Curtis Sliwa referencing the meme. 67 started as an edit audio, but then it transitioned into a different form of video.
Instead of videos with the song in the background, the song took on a new form when people started making videos on clips of movie scenes or shows, and then, once the people say the numbers 67, the video cuts into an edit with the song blaring in the background. This meme eventually went from funny to cringe due to how overplayed and annoying it got. Today, you can’t say 67 without getting groans and comments on how corny you are. The 67 meme was milked dry and now represents an annoying internet meme that, while still disliked, remains popular among people.
People still make 67 videos, with a vast majority of them poking fun at or around the idea of 67. One example is how people have edited Maverick Trevillan’s face and body into anything from a spider monster to a planet-eating giant. Satirical videos about 67 dominate people’s for you pages because internet goers love poking fun at how cringe the song is.
67 may be one of the silliest trends in recent memory, but it remains one of, if not the most, well known memes of our time. The fall from cool and hip to corny and cringe has not only shown how fast people can change their minds in record time, but also how the meme lingers on regardless of what people think of it. Some say 67 will never die, but one can only hope.
